From the latter half of 1999, our group began to put brand strategy into practice. With great effort, "Artall" has been a well-known brand throughout the world. "Artall" was titled as one of Provincial Famous Brands of Jiangsu in 2000 and then in 2001, MOFTEC listed "Artall" as greatly supported and promoted name brand of export commodities. Moreover, focused on arts and crafts delicacies, "Artall" brand has been developed influentially in real estate, information industry, property management, ect.. Appraised by authority, intangible asset of "Artall" name band reached 390 million in 2000.