SOHO Holly Corporation was founded in 1979. Listed on the Shanghai Stock Exchange in 1997. It is a leading listed state-owned holding company in the national arts & crafts industry and Jiangsu province's foreign trade system. Now SOHO Holly is an important member enterprise of Jiangsu SOHO Holdings Group Co., Ltd., with a registered capital of 246.7675 million yuan, an annual revenue of more than 5 billion yuan, and total assets of nearly 5 billion yuan. The company has obtained certifications for the ISO 9001 Quality Management System, ISO 14001 Environmental Management System, and ISO 45001 Occupational Health and Safety Management System. It is recognized as a "China Quality Integrity Enterprise" and a "Nanjing Headquarters Enterprise". The independent brand "Artall" has been awarded the title of "Jiangsu Famous Brand Products" and "Internationally Renowned Brand Cultivated and Developed in Jiangsu Province" for several consecutive years.

The company has established a main business structure with domestic and international trade as the core, cultural industry as the feature, and investment business as the auxiliary. In terms of domestic and international trade, the company aims to transform into a "supply chain service platform", consolidating traditional advantageous businesses such as light industrial product and toys, electromechanical equipment, chemical and coal, while cultivating emerging industries such as medical health and environmental protection equipment. The company actively integrates into the dual circulation of international and domestic markets, promotes the integration of online and offline e-commerce, and constructs a new development pattern of two markets at home and abroad with innovative products and services to enhance core competitiveness and sustainable development capabilities. In terms of cultural industry, the company aims to become a "Service Practitioner of Innovative Culture and Industry Integration Chain", with a focus on cultivating and developing cultural projects and cultural business operations and trade. Through investment, it drives the construction of industrial chain and supply chain of domestic and international trade main business and promotes the development of cultural industry. The company also innovates the form and means of financial investment business to improve liquidity and return on capital, and enhance the company's market value management and sustained profitability.

Company Purpose

  Quality First and Customers are above everything else. Continuously develop our company so that we can build a good image.

Customers are the most important asset of our company. We have continuously trying to improve our product and service quality so that we could keep our customer loyalty and attract more potential customers. Within the company, we think business comes first whilst outside company, we think customers come first.

Expanding our business is the most important task.Improve our product and service quality, improve customers' satisfaction and at the same time keep our company steady and grow healthily so that we can build a good image which is: Holly Corporation is a good business partner of clients from all over the world, we are efficient and truthful; we are a good family for all our employees; we are a good investment choice for all our shareholders; we are a leader in our industry and a company that has been awarded by the government for many contribution to the society.

Company Business Strategy

Ever since China joined the WTO, more and more companies will obtain the permission to join the import and export business. In such a competitive environment, Holly Corporation has been putting innovation and R&D first. Whilst keeping our main business which is exporting, we are also developing our importing business.

 Recent Task Outline

·Recruiting advance - skilled people in order to build a strong human resource base

·Consummate the company management system and the business operating system.

·Boost the E-commerce area and enhance the sales methods.

·Continuously improve and expand Artall brand.

·Use our company's brand name and reputation to open up new business areas.

·Begin E-shopping and start domestic trade.

 Exporting Business Strategy

·Use the opportunity of attending domestic/international trade show so that we can improve our promotional activities.

·Develop a major export commodities area, find more supplying channel.

·Create new co-operation methods, set up more trade branches.

·Set up the information and service network of the overseas offices.

Company Future

SOHO Holly Corporation had kept its enterprising for over thirty years. We will keep on exploiting; innovating and deepening the reform-- develop the domestic and international market synchronously, ameliorate the operation flow, align our export products more exactly, and make use of e-commerce fully. It is our target to make holly develop across-the-board and finally come out top in domestic and international trade.